We have now been in our new world for over half a year and there continues to be no real end in sight. Although pitches have continued and productions are returning, how easy is it to get your format in front of international distributors and buyers?
Technology has achieved so much over this period and we have all quickly adapted. But does the pitch work as well? Can you read the person on screen as you might in a room? All the markets that buyers normally attend have moved online and, while the offerings of panels, masterclasses and sessions are all good, it is much harder to bump into a buyer in the bar while online — and definitely weirder buying them a drink!