Everything you need to know about protecting your format

To provide its members with as much clarity as possible, FRAPA’s board and specialist legal partners have crafted the following definitions and sub-definitions:

Format (noun):

A specific type of intellectual property that allows for and guides the replication of the original idea in subsequent iterations across media, platforms and territories.

• In television (or any audio and/or video medium), a clear and repeatable set of elements that, when combined, enable the production of a programme. Elements may include, but are not limited to, narrative structure, character descriptions, set and lighting plans, graphic and audio designs, music and sound effects, rules, production procedures and anything else that permits subsequent users to reproduce the original concept.

• The original idea may or may not be commercially produced, as it is the initial intellectual creation and accompanying elements and instructions that immediately establishes its origin and ownership.

Format (verb) (as in, “to format a show”)

 To turn an existing piece of intellectual property (ie, fiction, non-fiction, song, movie, etc) into a unique and original guide with repeatable elements to be recreated and distributed.

The top-line description is designed to be a simple, understandable and widely encompassing definition that producers, creators, distributors and legal bodies can cite when debating what is and what’s not a format. The sub-definitions offer a more nuanced understanding, as secondary definitions in dictionaries typically do for words with layered meaning.

To translate the above ‘legalise’ into practical guidance, FRAPA has also produced this visual:

Our hope is that this definition will be adopted worldwide by courts and lawyers, as well as the creators, sellers and buyers of formats and that, over time, it will become the accepted standard for our industry. After 20 years and some of the most successful brands on the planet, it’s about time we had one.

At its simplest, a format consists of a distinctive combination of elements that can be planned, implemented, executed and budgeted. By contrast, an idea is an abstract concept that has not been, or cannot be, put into tangible form. For example, an idea would be wanting to build a car fuelled by rainwater, but lacking the knowledge or resources to do so. A format would be developing a reality show in which mad inventors compete to find the weirdest alternative automobile fuel to help save the planet.

To help differentiate an idea from a format, ask yourself these three questions:

• Can you calculate what it would cost to transform your idea into a show?
• Can you define what expertise and resources you would need to execute it?
• Can you plan the implementation of your idea?

If the answer to those questions is a ‘yes’, then you’ve likely got yourself a format.

When FRAPA was founded in 2000, the legal guidelines pertaining to format protection were not only confused and confusing, but ineffectual. In some jurisdictions, the courts routinely failed to uphold claims of copyright infringement, even in the most blatant of cases. Over the last 20 years, the situation has improved, thanks in part to FRAPA’s ongoing efforts to educate both the courts and the wider entertainment industry. But there remains much to be done in terms of creating a coherent and equitable legal framework for the protection and recognition of the format industry’s increasingly valuable IP.

Any claim to the ownership of a format must first be made using copyright law, the cornerstone of which is that ideas cannot be protected under law — only the expression of those ideas. In other words, you cannot copyright an idea, but copyright will apply to a work that realises your idea. In the case of a format, the easiest and most effective way to fix your idea in tangible form is to write it down in as much detail as possible. For this reason, we strongly recommend that your first step is to commit your concept to paper and deposit it with the FRAPA Registration System

For a more detailed information on how to protect your format, see our 10-step guide to format protection.

In both cases, however, your first step is to compile a chronological dossier containing any and all correspondence, any proof of the date that your concept was created (see FRAPA’s Registration System) and details of any face-to-face meetings. Armed with this evidence, your next move is to contact the company that you believe has infringed your copyright. Be polite but firm and propose a meeting. Depending on the response, follow the steps laid out here in FRAPA’s Infringement Guides.

Arguably as stressful as being the victim of format theft is being falsely accused of stealing somebody else’s IP. This is where the FRAPA Analysis Service (FAS) comes into play. The FAS employs a mix of expert opinion and bespoke analysis methodology to ascertain whether two formats share sufficient similarities to be considered essentially the same. If this is found to be the case, FRAPA will provide a written a statement in support of what it deems to be the original format, which can be used as strong proof in any subsequent legal action.

There’s more information on the FAS and how it can help you here.

In addition to practical tools and services to help you protect and promote your IP, FRAPA connects you to people who know each other, understand each other and speak the same professional language. It’s an ideas exchange, a forum and an academy of format expertise.

Lastly, FRAPA connects you to partners who share the same values and aspirations, and who conduct their business in line with FRAPA’s Declaration of Cooperation (Also available in different languages). In a global market that lacks a robust legal framework, FRAPA serves as a benchmark of trust.

Code of Conduct