Cooperation FRAPA & Vitrina 2025
Noordwijk, March 24, 2025 – The Format Recognition and Protection Association (FRAPA), the global advocate for the protection of format rights, has officially named Vitrina, the premier business intelligence platform for the global entertainment supply chain, as its Official Market Intel Consultancy Partner 2025. This strategic collaboration will provide FRAPA’s with exclusive insights, actionable intelligence, and market trends across the entertainment ecosystem, with a focus on the dynamic formats sector.
Under the partnership, Vitrina will deliver tailored intelligence through exclusive executive briefings and a market report, mapping key trends in format development, production, IP activity, and strategic moves by major players.
These resources will empower FRAPA members to make data-driven decisions and seize new opportunities in the evolving marketplace.
Phil Gurin, Chairman of FRAPA, shared his thoughts on the collaboration:
“FRAPA’s mission has always been to champion and protect the creators and licensors of formats worldwide. By partnering with Vitrina in 2025, we ensure our members with comprehensive market intelligence.
Vitrina’s expertise in mapping the entertainment supply chain, particularly in formats, will be instrumental in helping our members anticipate trends, collaborate effectively, and stay ahead of the competition.”
As part of the collaboration, FRAPA board members and members of its global network will benefit from:
• Exclusive Quarterly Executive Briefings: Tailored webinars hosted by Vitrina, offering insights into global production, IP trends, and strategic moves by commissioners, streamers, and production companies.
• In-Depth Market Report: A deep dive into trends shaping the formats ecosystem, providing unparalleled visibility into opportunities and challenges for FRAPA members.
Kunal Barai, Head of Global Markets at Vitrina, added:
“We are honored to be FRAPA’s Official Market Intel Consultancy Partner 2025. The formats space is at the heart of global content creation and distribution, and we are excited to provide FRAPA and its members with actionable intelligence that drives growth and fosters innovation. This partnership highlights our shared commitment to empowering the global entertainment industry.”
The partnership underscores FRAPA’s dedication, celebrating its 25th anniversary in 2025, to delivering added value to its members, while reinforcing Vitrina’s position as a trusted intelligence partner for the entertainment supply chain.
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About FRAPA
FRAPA (Format Recognition and Protection Association) is the global body dedicated to protecting the intellectual property rights of television format creators and producers. With members including industry leaders from all over the world, FRAPA supports the recognition, protection, and growth of the format industry worldwide.
About Vitrina
Vitrina is the leading business intelligence platform dedicated to tracking the global entertainment supply chain. With unmatched capabilities in monitoring in-production, unreleased projects and profiling the companies and individuals driving them forward, Vitrina delivers real-time insights into every stage of content creation—from development and financing to production, post-production, localization, and distribution. Covering 100 countries, Vitrina empowers media businesses to connect with the right partners, track industry trends, and make data-driven decisions. Whether identifying upcoming projects, uncovering emerging trends, or analyzing key players, Vitrina is the trusted intelligence partner for navigating and succeeding in the dynamic entertainment ecosystem.
For further information, please contact:
Kunal Barai, Head of Global Markets Vitrina
[email protected]
Bianca Rootsaert, MB FRAPA
[email protected]